👩🏽💻 I'm a data-driven, creative content marketer with 5+ years of experience in managing teams, research,
SEO, storytelling, blog post and case study writing, social media management, go-to-market, and content strategy.
⭐️ My current favourite work achievement: I led blog management and oversaw content writers to research and produce regular blog posts, increasing organic search CVR by 12% in the first two months.
👏🏽 Skilled at creating high-performing content strategies to increase organic website traffic and user activation.
— BLOG POSTS
Hireguide:
May is Mental Health Awareness Month (How to prioritize your candidate)
Mental Health Awareness Month and Hiring (For Hiring Managers!)
What is a job analysis and why is it important?
How to Write a Job Description
Why and How to Hire for Character
10 Tips on How to Conduct a Video Interview
How to Formulate an Interview Question
Interview: Why Interview Questions are Important with Scott Parish and Alycia Damp
How to Write a Behavioural Question
Livescale:
Livescale at NRF: Trends and Insights in RetailTech
7 Keys to Live Shopping Success
4 ways to Make the Sale!
How to use Mother’s Day in your Live Shopping Strategy
— CASE STUDIES
Livescale Client: Lola Getts
Livescale Client: Three Ships
Livescale Client: Elizabeth Grant
— RESOURCE PAGES
Hireguide: Hiring Terms Glossary
— WHITEPAPERS
*note: for these whitepapers, I managed our freelance writer, contributed, edited, and managed the end-to-end production process
Thentia: Top 5 Considerations for Modernizing Technology Platforms in State Regulatory Agencies
Thentia: Risk-based Regulation: How Adopting a Risk-Based Approach Can Lead to Regulatory Transformation